Strategic Measurement Engine Powered by AI Insights
Enhancing volume, maintaining moisture, and stopping split ends are some of things your organic hair care products can do. But it’s not a done deal unless it’s in a set - shampoo, conditioner, oils and butters and don’t forget the accessories! The segments are endless.
Your products are in demand and keeping up with scaling across multi-channels (e-commerce, marketplaces, retail) is bringing confusion, survival tactics and an imbalanced life to the forefront. Do you find yourself on the decisional see-saw when an opportunity to expand distribution in specialty beauty store arrives?
The Strategic Measurement Engine not only shows what went right or wrong. It’s also designed to provide insight on scaling forward.
Outcomes Matter!
The Strategic Measurement Engine not only shows what went right or wrong. It’s also designed to provide insight into trends and help you see forward.
Your data, an AI advisor and you - the decision maker working together towards smooth scaling.
I measure to innovate!
Opportunity Knocks - Readiness in Question
Trina is selling hair care products with a brand that customers champion. She’s in hybrid mode - consistently getting new customers and also maintaining healthy trend of increasing customer loyalty. She believes that now is the time to innovate with a repair-focused treatment but this is going to involve advanced technology.
She needs to understand what to measure with the adoption of new technology and how she can begin to track those metrics in correlation with the rest of the business. She doesn’t want this to a separate story but an evolution of her business story.
Solution - Strategic Measurement Engine
With her business model mapped and the measurement plan in place. Trina has built the habits and the data-focused culture with her team. Since she’s ready to innovate.
We begin by adding a 2 layers to the strategy - product innovation and risk metrics. We create specific metrics for iteration that when combined with other metrics will inform and shift her perspective and leading with big picture thinking.
We create a comprehensive system in CODA to house all data with an executive dashboard that gives her real-time strategic intelligence. We add on industry specific AI analysis prompts. She will have an AI advisor riding shotgun towards this new adventure.
Remember Outcome Matters!
Now, Trina will be able to indulge in the full power of strategic thinking with curiosity, risk-taking and know that she’s not alone while adding value to her business.
"When measurement is amplified by AI, you have an on-demand advisor by your side. That’s priceless and just in time."
— Traci Green, Founder