Develop the Measurement Plan & Business Process
Artisan Perfumery carries a lot of raw inventory to make such beautiful accords and perfumes.
Your success is heavily depended on getting those perfumes into the hands of customers for a delightful experience that keeps inventory moving, customers returning and high margins flowing.
Is that the goal of your annual or 90 day business strategy? Then, it’s time to connect the dots and ensure that what you’re measuring in the front end of your business aligns with the back-end.
Outcomes Matter!
The measurement plan gives your confidence in knowing what to measure, why and understand how a business decision for one metrics impacts other metrics in another part of the business.
The business process ensures that you review the results of that plan regularly for risk management.
I measure to manage risk!
New Customers Are Rolling In - Ops is Falling Down
Michael is selling exquisite perfumes online. New customers are responding to ads and orders are pouring in. But now, there’s a back log in making the product. Customer complaints are popping up online and suddenly there’s a decline in the response to that marketing.
His business strategy was primarily focused on marketing and revenue generation but he wasn’t quite ready for the potential changes in operations and delivery creating a substantial risk to the targeted profit goal.
The Solution - The Measurement Plan & Business Process
I connected with Michael to determine his strategy in 4 key areas of his business - Operations, Finance, Customer Experience and Marketing. We broke down the expected outcomes and ask a key question - how do we know we have succeeded in this strategy in each area of the business. Once you lay this out, the projects and tasks for the year or quarter become crystal clear for the team.
The measurement plan gives Michael confidence in knowing what to measure and why.
We then turn our attention to design a process with team accountability that will ensure that he’s review the true status of his strategy holistically on a consistent basis. This empower s Michael to make risk adverse decisions earlier, faster.
"sfdgdBeing an e-commerce entrepreneur isn't easy, and Adri gave my products the design direction they needed to become bestsellers."
— Sofia Pazari