Discover more with the Business Model Map
As a beauty entrepreneur, your struggle with business chaos may look a little different.
Your business model started with ecommerce, then marketplaces. Add a subscription here and there, and suddenly retail is knocking. Right now, you don’t know what is driving what!
You're making gut-based decisions that cost you profit margins, cash flow, and the chance to take on future growth opportunities. Mapping out your true business model and understanding the drivers gives you insight into the major decision points that need to be made today.
Outcomes Matter!
The Business Model Map gives you a clear, traceable understanding of how your business truly works
Perfect Product - Falling Profits
Sara was selling facial products at her retail location. But customers wanted to purchase it directly, so she started an online shop where she sold one item at time and then later added bundles which turned into subscriptions.
Now, she has an opportunity to place her product with other local retailers but she’s not sure if that’s her next best step.
The Solution - The Business Model Map
I connect with Sarah to understand her selling channels (online, offline, multi-channel) and learn her priorities (customer acquisition, loyalty or hybrid) and then I ask about her distribution paths (individual product sales, bundles, subscription, retail).
She helped me understand the logistics of delivery in order to truly understand the cycle of risk in her operations, marketing and customer experience that is directly impacting her finances.
With that, we mapped out her businses model ecosystem with drivers and metrics.
Remember Outcome Matters!
Now, she will be able to determine if her next business strategy is an operational disruption or a business model fit.