Hey, I’m Traci.
I Help Companies Survive External Shocks That Kill Operations and Cash Flow
Companies lose millions from threats they never saw coming. Without early warning systems, you're just guessing which shock will hit first.
I help business leaders identify and prepare for external threats - before it spreads into an internal crisis.
Experience Meets Intelligence: Building Resilient Business Operations
The Framework
The Early Warning Advisor™ Framework brings clarity in just 3 days. It's not about growth at all costs—it's about traceable, sustainable growth.
Every decision backed by risk intelligence. Every threat calculated. Every move sustainable. Because in business, resilience beats rapid scaling every time.
The Expertise
After 35 years helping organizations survive what often kills other businesses, I discovered a truth: The companies that thrive don't just grow the fastest—they see threats before they become disasters. They measure what makes them stronger. They manage risk before it manages them. They build on intelligence, not hope.
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Early Warning Advisor™
The framework that shows exactly what external threats could destroy your profit (and what won't). No more guessing which risks deserve your attention or time.
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Crisis Prevention Expert
From supply chain disruptions to political backlash, I've seen what actually destroys companies—and what sends businesses into survival mode.
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DEPTH Analysis™
Transform your business intelligence in 3 days. Walk away with a clear, risk-driven roadmap for sustainable growth.
Regional Manufacturing Co
The Challenge: After economic shifts, revenue dropped 30% but leadership couldn't identify which risks to address first.
The Discovery: Our DEPTH risk analysis revealed supply chain vulnerabilities had 3x the impact of their expected market downturn. Their "safe" suppliers had the highest risk exposure.
The Result: Company restructured supplier relationships, diversified risk exposure, and avoided an additional $2M loss. Revenue stabilized within 6 months through data-driven decisions.
"I was so focused on market conditions, I never saw the real risks hiding in our operations. Now I know exactly which threats can handle going viral." – Manufacturing Executive
Crisis Intelligence Solved
Local Nonprofit Org
The Challenge: Organization faced fraud-adjacent crisis that threatened grant compliance and could have destroyed operations.
The Discovery: Our Early Warning system identified regulatory compliance gaps and financial control weaknesses that created existential risk.
The Result: Guided organization back to full compliance, restructured financial controls, and built monitoring systems. Crisis averted with sustainable governance model.
"I was managing programs while missing the financial risks that could have killed our mission. Now we have early warning systems for everything." – Executive Director
Regional Insurance Agency
The Challenge: Operational inefficiencies were bleeding cash but leadership couldn't pinpoint where transformation was needed most urgently.
The Discovery: Our risk assessment revealed process failures creating $15M annual exposure across multiple departments, with highest concentration in three specific areas.
The Result: Led targeted transformation eliminating $15M in operational risk while maintaining service levels. Built monitoring systems to prevent recurrence.
"I thought our biggest problem was competition. Turns out we were bleeding millions internally while watching the market." – Chief Operating Officer
Ready to Find Where Your Risks are Hiding?
Stop Guessing. Start Protecting. Scale Sustainably
Schedule a complimentary 30-minute Discovery Call to explore if a DEPTH Risk Assessment is right for you.
Three key points:
✓ You'll discover where external threats are hiding in your business model
✓ You'll see which risks actually matter for sustainable growth
✓ You'll know if the DEPTH Assessment can help you build traceable intelligence
"I measure for survival" Not vanity metrics. Real growth that shows up in your bank account.
"I measure to prevent risk" Every business faces external dangers. The ones that survive see them coming.
"I measure to innovate" Data doesn't kill creativity—it shows you where to focus it for maximum impact.